My name is Moebin.

I’m a growth leader with ten+ years across North America, the Middle East, Europe, and Asia Pacific. Right now, I run global growth for The Citizens Foundation - the largest network of privately run schools in the world, with 320,000+ students across Pakistan and a donor base spanning 25+ markets worldwide.

Before TCF, I helped scale Maqsad from early-stage to one of Pakistan's most-used edtech apps, launched the first cross-border commerce across five countries at Daraz (Alibaba), co-founded and ran two cafes, Sarrak Pe Karrak in Lahore and BASIC in Karachi - one of which I exited at 4x, and led strategy at Pakistan's first experience-based travel platform.

The thread across all of it: growth that is measurable, creative that earns attention, and decisions made close to the data.

What you’ll get

✨ Practical insights on building and growth

Frameworks, experiments, and “how it actually works in real life” lessons from scaling digital fundraising and leading teams.

🧠 Clear thinking in messy environments

Mental models, simplification, and decision‑making in complex systems (nonprofit, business, or otherwise).

🌍 Culture, food, and human stories

Essays that explore the places, people, and flavours that shape identity and perspective.

Why subscribe;

Because good thinking compounds.
And because the best ideas often come from the crossroads between business and culture, 
execution and reflection, 
Karachi and everywhere else.

Subscribers get every post delivered directly to their inbox,
also - its free

Get in touch:

email me: hi@moebin.xyz

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